Learn how to apologize when you forget something
Now Playing: Lesson Audio
Get a breakdown of the dialogue and translations instantly with the Premium line-by-line Audio. Sign up for your Free Lifetime Account Now and get 7 Days of Premium Access including this feature.
Get this lesson’s key vocab, their translations and pronunciations. Sign up for your Free Lifetime Account Now and get 7 Days of Premium Access including this feature.
Unlock Lesson Notes and Transcripts for every single lesson. Sign Up for a Free Lifetime Account and Get 7 Days of Premium Access.
| INTRODUCTION |
| Eric: Hi everyone, and welcome back to ItalianPod101.com. This is Business Italian for Beginners Season 1 Lesson 14 - Apologizing When You Forget Something. Eric Here. |
| Ofelia: Ciao, I'm Ofelia. |
| Eric: In this lesson, you’ll learn how to apologize when you forget something. The conversation takes place at the office. |
| Ofelia: It's between Linda and Carlo. |
| Eric: The speakers are co-workers, so they will use informal Italian. Okay, let's listen to the conversation. |
| DIALOGUE |
| Linda: Hai portato i dati? |
| Carlo: I dati...? |
| Linda: Sì, i dati sull'ultima campagna pubblicitaria. |
| Carlo: ...oh, no! Scusami! Mi sono completamente dimenticato di stamparli! |
| Linda: Figurati, ma ci servono... |
| Carlo: Rimedio subito. Entro un'ora sono pronti! |
| Eric: Listen to the conversation one time slowly. |
| Linda: Hai portato i dati? |
| Carlo: I dati...? |
| Linda: Sì, i dati sull'ultima campagna pubblicitaria. |
| Carlo: ...oh, no! Scusami! Mi sono completamente dimenticato di stamparli! |
| Linda: Figurati, ma ci servono... |
| Carlo: Rimedio subito. Entro un'ora sono pronti! |
| Eric: Listen to the conversation with the English translation |
| Linda: Did you bring the data? |
| Carlo: The data...? |
| Linda: Yes, the data about the last advertising campaign. |
| Carlo: ...oh, no ! I'm sorry! I completely forgot to print them out! |
| Linda: No need to apologize, but we need them... |
| Carlo: I'll fix it right away. They'll be ready within an hour! |
| POST CONVERSATION BANTER |
| Eric: Ofelia, like in many other countries, the Italian advertising market is a big part of business, so could you tell us something about it? |
| Ofelia: The Italian advertising market was closely related to television until the beginning of the 2000s. As soon as the Internet became more widespread, online advertising became the most important one. |
| Eric: I’ve heard that Italian law is less restrictive than average towards advertisements, is that true? |
| Ofelia: Right, that allows advertising agencies to be quite creative and not too worried about going against the common sentiment or breaking taboos. |
| Eric: What’s the Italian for "advertisement"? |
| Ofelia: pubblicità |
| Eric: Okay, now onto the vocab. |
| VOCAB LIST |
| Eric: Let’s take a look at the vocabulary from this lesson. The first word is.. |
| Ofelia: portare [natural native speed] |
| Eric: to take |
| Ofelia: portare[slowly - broken down by syllable] |
| Ofelia: portare [natural native speed] |
| Eric: Next we have.. |
| Ofelia: dati [natural native speed] |
| Eric: data |
| Ofelia: dati[slowly - broken down by syllable] |
| Ofelia: dati [natural native speed] |
| Eric: Next we have.. |
| Ofelia: campagna [natural native speed] |
| Eric: campaign |
| Ofelia: campagna[slowly - broken down by syllable] |
| Ofelia: campagna [natural native speed] |
| Eric: Next we have.. |
| Ofelia: pubblicitario [natural native speed] |
| Eric: advertising |
| Ofelia: pubblicitario[slowly - broken down by syllable] |
| Ofelia: pubblicitario [natural native speed] |
| Eric: Next we have.. |
| Ofelia: completamente [natural native speed] |
| Eric: completely, totally, fully |
| Ofelia: completamente[slowly - broken down by syllable] |
| Ofelia: completamente [natural native speed] |
| Eric: Next we have.. |
| Ofelia: dimenticarsi [natural native speed] |
| Eric: to forget |
| Ofelia: dimenticarsi[slowly - broken down by syllable] |
| Ofelia: dimenticarsi [natural native speed] |
| Eric: Next we have.. |
| Ofelia: servire [natural native speed] |
| Eric: to be needed |
| Ofelia: servire[slowly - broken down by syllable] |
| Ofelia: servire [natural native speed] |
| Eric: And last.. |
| Ofelia: rimediare [natural native speed] |
| Eric: to fix, to get a solution |
| Ofelia: rimediare[slowly - broken down by syllable] |
| Ofelia: rimediare [natural native speed] |
| KEY VOCAB AND PHRASES |
| Eric: Let's have a closer look at the usage of some of the words and phrases from this lesson. The first phrase is.. |
| Ofelia: campagna pubblicitaria |
| Eric: meaning "advertising campaign" |
| Ofelia: This is a phrase made up of a noun, campagna, and an adjective, pubblicitaria. |
| Eric: Be careful because both these words can have different meanings. |
| Ofelia: Right, campagna can also mean "countryside," while pubblicitario can also be used as a noun indicating a "publicist" or "advertiser." |
| Eric: It’s easy to get the real meaning from the context. |
| Ofelia: Right, for example campagna with the meaning of "campaign" can be associated with specific words, for example, campagna vendite, |
| Eric: "sales campaign," |
| Ofelia: or campagna elettorale, |
| Eric: "election campaign." Can you give us an example using the phrase "advertising campaign"? |
| Ofelia: Sure. For example, you can say.. La campagna pubblicitaria ha avuto molto successo. |
| Eric: ..which means "The advertising campaign was really successful." Okay, what's the next word? |
| Ofelia: rimediare |
| Eric: meaning "to fix,” or “to get a solution" |
| Ofelia: This verb, when used with the meaning of "to fix", is intransitive and needs to be followed by the preposition a, meaning "to." |
| Eric: Can you give us an example using this word? |
| Ofelia: Sure. For example, you can say.. Non hanno ancora rimediato al guasto. |
| Eric: .. which means "They haven't fixed the breakdown yet." Sometimes the same word can be used with the meaning of "to gain," and in that case it becomes transitive. |
| Ofelia: For example, Rimediare un risultato mediocre. |
| Eric: meaning "To gain a mediocre result." |
| Eric: Okay, now onto the lesson focus. |
Lesson focus |
|---|
| Eric: In this lesson, you'll learn how to apologize for forgetting something. When you’re working on many tasks, you might make mistakes or forget something. |
| Ofelia: In cases like that, the first thing to do is to excuse yourself and explain what happened. |
| Eric: Depending on the situation, you may need to excuse yourself either in a formal or in an informal way. |
| Ofelia: As you may already know, Scusami! is informal, mi scusi! is formal, and scusatemi is what you must say if you are talking to more than one person. |
| Eric: In this lesson, the situation is that you’ve forgotten something. |
| Ofelia: For this case, you’ll need the passato prossimo, or “present perfect,” but since dimenticarsi meaning “to forget” is a reflexive verb, the construction will be a little different than usual. |
| Eric: While the non-reflexive verbs in the present perfect are made up of two elements, which are the auxiliary verb and the past participle, the reflexive verbs have three elements. |
| Ofelia: Right, the reflexive pronoun, the present tense of essere, meaning “to be,” as the auxiliary verb, and the past participle of the verb. |
| Eric: Since the auxiliary verb is “to be,” the past participle changes according to the gender and number of the subject. Let’s go over some examples. |
| Ofelia: mi sono dimenticato |
| Eric: "I forgot" said by a man |
| Ofelia: mi sono dimenticata |
| Eric: "I forgot" said by a woman |
| Ofelia: ci siamo dimenticati |
| Eric: "we forgot" said by a group of men or a group where there is at least one man |
| Ofelia: ci siamo dimenticate |
| Eric: "we forgot" said by a group of only women. |
| Ofelia: Actually, dimenticare can also be used as a non-reflexive transitive verb. In that case, the auxiliary is avere, “to have” For example, ho dimenticato. |
| Eric: meaning “I forgot”. |
| Ofelia: In both cases, di followed by an infinitive verb comes after. |
| Eric: Can you give us an example? |
| Ofelia: Like in the dialogue, Mi sono dimenticato di stamparli or Ho dimeticato di stamparli. |
| Eric: both meaning “I forgot to print them out.” Ok, let’s go ahead and see what to say after apologizing. |
| Ofelia: More than making an excuse, in Italy, what your coworkers will expect is that you will do all you can to fix the issue. |
| Eric: If the situation is not too complicated, as in the dialogue, you can state... |
| Ofelia: Rimedio subito |
| Eric: meaning “I’ll find a solution right away!” If you also know when you can fix the situation by, please add that information as well. |
| Ofelia: In the dialogue we saw this in Entro un’ora sono pronti. |
| Eric: Meaning “They'll be ready within an hour.” |
| Ofelia: If the situation is more complicated, you’d better say Cerco di rimediare. |
| Eric: “I’ll try to find a solution.” |
| Ofelia: And if you are not sure when you can fix the issue by ,you can add forse, meaning “maybe.” Forse entro un’ora sono pronti. |
| Eric: “Maybe they’ll be ready within an hour.” |
Outro |
| Eric: Okay, that’s all for this lesson. Thank you for listening, everyone, and we’ll see you next time! Bye! |
| Ofelia: A presto! |
Comments
Hide