| Hello everyone, welcome back to ItalianPod101.com. |
| My name is Desy, mi chiamo Desy, and in this video, we're going to talk about the top 10 companies in Italy. |
| le dieci migliori aziende in Italia |
| By top 10, I don't mean the most famous ones, okay? |
| So there may be some that you've never heard of before, |
| but I'm talking about the ones that are the richest, the most powerful, or anyway the biggest nowadays. |
| First one is Enel, which stays for Ente Nazionale Energia Elettrica, founded in 1962. |
| So nowadays, it gives light basically to people, to houses. |
| Its headquarters are in Rome and it's not just about electricity generation, |
| but also distribution and gas as well. |
| I think its motto, like for advertisement, it's Più energia per la tua casa. |
| More energy for your home. |
| Second one is ENI, Ente Nazionale Idrocarburi, which is hydrocarbons, I guess. |
| But that's how it started, but this one too is nowadays about light and gas. |
| In fact, it's known as ENIGAS e Luce, where Luce is electricity, light. |
| And this is also an energy distributor and also it was involved with nuclear power as well. |
| In fact, you may have heard of it because it also operates in 66 other countries and with oil too. |
| Number three, Fiat, or should I say FCA, because that's how it's called today. |
| FCA, Fiat Chrysler Automobiles. |
| It started in 1899 and it's known for cars such as Maserati even, or Alfa Romeo, |
| Panda if we want to talk about the common ones. |
| So it designs, produces and sells vehicles worldwide. |
| It's a really famous model, by the way, it's the Cinquecento, 500, Cinquecento. |
| Number four, still talking about cars, we have Ferrari, Ferrari, which I'm sure all of you have heard about. |
| So it's more about sports and luxury cars, right? |
| Its headquarters are in Maranello and it's famous for participating in Formula One as well, called Formula Uno in Italy. |
| And it's funny to notice that its color has been called Race Red, Rosso Corsa in Italian. |
| Rosso Corsa, Race Red, not just Red, but Race Red. |
| Also, be careful, Ferrari is really close to Ferrero, which is another important company in Italy about food, though. |
| You may know it for snacks, chocolate and Nutella. |
| Number five, Intesa San Paolo. |
| It's a bank with headquarters in Turin, founded in 1583. |
| Intesa means understanding in Italian. |
| It's a bank and other famous banks are also, for example, Unicredit, Assicurazioni Generali. |
| This is to say that I picked one to put in the list, but there are others really similar. |
| Number six, Campari. |
| Founded and based in Milan, it operates since 1860. |
| It's famous for its wine, soft drinks and beverage in general, including the Aperol, |
| which is nowadays used for aperitivo, so appetizers, literally, |
| but what you drink before eating or even, like before dinner, |
| or even nowadays there's the apericena, which is kind of a light dinner, |
| like finger foods and it's really common because it's easier and doesn't take up so much time. |
| And there's always Campari. |
| Number seven, Tim. |
| Telecom Italia Mobile. |
| It provides telephone and mobile services, but also home services as well. |
| It's just that nowadays people use cell phones more since 1994 |
| and it's really involved in the spread of 5G, so even faster communication |
| and it holds around 30% of the market. |
| Number eight, Poste Italiane. |
| Italian Postal Service. |
| It's the largest company in Italy for logistics, so for packages, |
| and also for pension system, so people go there to get their pension or also to invest, |
| so yeah, it's really big. |
| Not everyone is satisfied with that per se because there's always like a long line |
| and it of course depends on the place though because it has many, many branches. |
| Prada. |
| Everyone knows it from the Devil Wears Prada, I'm sure, in Diavolo Veste Prada. |
| It's based in Milan since 1913. |
| A funny story about Prada is that the founder, Mario Prada, |
| didn't believe that women should work in its company, |
| so he basically didn't allow his daughter to take part in the business topics and so on in family, |
| but then it turned out that the son didn't have any interest at all in pursuing the family business, |
| so in the end it was indeed the daughter, |
| and Luisa's daughter, Luisa was the daughter of Mario, |
| is even today in charge of Prada. |
| So yeah, it was a good turnaround for us women. |
| Anyway, number ten, again, fashion field, |
| Gucci, based in Florence, Firenze, since 1921, |
| and it's here too about leather goods, specifically because Florence is really famous for that, |
| so handbags, shoes, and in fact the moccasini, |
| moccasini, which is nowadays iconic, it's from Gucci. |
| Also, Gucci's watch has the Guinness World Record for sold units |
| in the shortest amount of time. |
| Not to mention that the US president John F. Kennedy called Aldo Gucci, |
| which was the founder, the first Italian ambassador in the United States. |
| So I hope this was interesting and that you could learn something that you didn't know about the Italian market, |
| and if you're interested in learning even more and having real Italian conversations with native speakers, |
| click the link in the description, download our PDF lessons, |
| and learn Italian in the easiest, fastest, and most fun way possible. |
| Thank you for watching. |
| I'll see you soon. |
| Ciao ciao. |
| Bye bye. |
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